1. Search Engine Optimization (SEO):

• Definition: SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
• Key Techniques: Keyword research, on-page optimization, technical SEO, content creation, and backlink building.
• Benefits: Increases visibility and credibility, drives long-term organic traffic, and improves user experience.

2. Content Marketing:

• Definition: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience.
• Key Techniques: Blogging, video production, infographics, ebooks, whitepapers, and social media posts.
• Benefits: Builds brand awareness and authority, nurtures leads, enhances SEO efforts, and fosters customer loyalty.

3. Social Media Marketing:

• Definition: Social media marketing uses social media platforms to promote products, services, and brands, engage with the audience, and drive traffic.
• Key Techniques: Content sharing, paid advertising (e.g., Facebook Ads, Instagram Ads), influencer partnerships, and community management.
• Benefits: Increases brand visibility, improves customer engagement, allows targeted advertising, and provides real-time feedback.

4. Pay-Per-Click (PPC) Advertising:

• Definition: PPC advertising is a model of internet marketing in which advertisers pay a fee each time their ad is clicked, driving traffic to their website.
• Key Techniques: Google Ads, Bing Ads, social media ads, display advertising, and remarketing.
• Benefits: Immediate visibility, highly targeted ads, budget control, and measurable results.